Expired Listing Toolkit

Turn “we already tried that” into a fresh listing conversation with scripts, messaging, and frameworks built specifically for expired sellers.

Instead of cobbling together a few lines from old scripts, you’ll have a clear, repeatable way to reach out, acknowledge their frustration, and present a better game plan—pricing, prep, marketing, and financing included.

Phone, text, and email language tuned for expired listings.

Conversation frameworks that unpack what went wrong last time.

Simple ways to plug in a stronger financing story with your lender partner.

We’ll use the toolkit to map out a simple expired call plan that fits your market and your personality.

Format: Strategy session + on-demand toolkit Focus: Higher quality expired conversations, not just more dials

What the Expired Listing Toolkit is (and isn’t)

This isn’t a generic “prospecting script pack.” It’s a focused set of tools built for a specific moment: when a seller is frustrated that their home didn’t sell the first time.

You’ll have language that acknowledges their experience, questions that uncover what actually happened, and a way to position your strategy as meaningfully different—not just “let’s throw it back on the market and hope for the best.”

Expired-specific messaging Frameworks over canned lines Easy to customize to your voice

What’s inside and how we’ll use it together

The goal isn’t to memorize new scripts—it’s to give you a confidence boost and a simple plan you can run with on your very next expired call block.

What you get

Call openers, follow-up scripts, and voicemail language for expired sellers.
Text and email templates for “no answer,” “not yet,” and “we’re staying put.”
Question frameworks to uncover pricing, prep, marketing, timing, and buyer-financing gaps.
Talking points to bring in a stronger mortgage strategy without getting stuck on rate.

How we’ll put it to work

Review your current expired approach—what’s working, what’s not.
Choose 1–2 main talk tracks that fit your personality and market.
Outline a simple 7–14 day call, text, and email follow-up plan.
Decide where to plug me in so you’re not carrying the financing story alone.

Why this approach works with expired listings

Most expired sellers are getting hammered with pitches that all sound the same. When you show up with better questions and a clearer plan, you stand out quickly.

You start with their experience instead of jumping straight into a pitch.
You help them see exactly what can change this time—strategy, not just hope.
You bring a more complete solution by pairing your plan with a stronger lending story.
You give them a next step that feels helpful and specific, not high-pressure.

Is the Expired Listing Toolkit a fit for you?

This is built for agents who want to make expireds a reliable part of their listing pipeline instead of something they “might try someday.”

Great fit if...

You’re already calling expireds but want better conversations and outcomes.
You like the idea of having structure without feeling scripted or salesy.
You want a call plan you can use in solo blocks or group power hours.
You value having a lender partner who supports your listing strategy.

Common use cases

Weekly expired-only call blocks.
Follow-up after an initial “not now, maybe later” expired conversation.
Pairing with your market reports, mailers, or social posts targeting expireds.
Office or team call sessions where everyone uses the same framework.

Common questions about the Expired Listing Toolkit

Do I have to use the wording exactly as written?

No. The toolkit is designed to give you strong starting language and clear frameworks. We’ll tweak phrases so they sound like you and fit your market, while keeping the structure that makes the conversation work.

Will this work around Denver and my specific farm?

Yes. The themes—disappointment, frustration, wanting a better plan—are universal. We’ll tailor examples, price points, and timing conversations to the neighborhoods and price ranges you actually work in.

How do you plug in as my lender partner?

I can help you build the affordability and financing story for buyers who will be looking at your expired listings once they’re back on the market. That might mean joining a strategy call, shaping talking points, or being on standby for specific seller situations.

Is there any cost for the toolkit or session?

There’s no cost for the session or the toolkit when we’re working together. If you ever want deeper team training or a workshop focused on expireds, we can talk about what that might look like.

Ready to plug the Expired Listing Toolkit into your business?

We’ll walk through your current approach, plug in the toolkit, and leave you with a simple plan you can use on your very next expired call block.

See more ways we support agents

All loans subject to approval. Equal Housing Lender.